eric trine in USA Today
At The Lab — Orange County, Calif.’s hip, youth-focused mall — the Christmas tree isn’t a fir or spruce. It’s made from old computer parts, such as circuit boards, metal scrap and cords.
Americans toss out about 130,000 computers a day, says Eric Trine, the local artist who designed the 10-foot-tall e-waste Christmas tree to promote recycling of old electronics. “While I was installing the tree, a man stopped and took a picture on his phone,” he says. “Odds are, the very phone that took that picture could end up as material for another e-waste Christmas tree next year.”
http://www.usatoday.com/money/advertising/adtrack/2008-12-14-ad-briefs_N.htm
3 years ago • Notes